Senior Social Media Manager, Content.

Responsibilities

• Owns the content calendar and publishing schedule for Dartmouth’s main accounts.
• Runs the team’s weekly content planning, and tracks each post from request through approval and publishing.
• Sets deadlines for content, design, and video, and follows up with contributors to keep work on schedule.
• Sends design and video requests through the team’s shared request list, and tracks them until they are complete.
• Keeps the Director informed about upcoming content, work that is at risk, and decisions that are needed.
• Maintains the team’s process for content requests, approvals, and publishing, and recommends improvements.
• Guides social media interns, including student video interns, on content assignments and deadlines.
• Writes post copy, chooses/develops visuals, and prepares posts for each platform.
• Makes day-to-day decisions about timing, tone, and platform for routine posts, and brings sensitive posts to the Director for review.
• Supports time-sensitive institutional content, including occasional evenings and weekends.

Requirements

• Bachelor’s degree plus 5 or more years of experience in social media, content, or communications, including planning and coordinating content for an organization’s or brand’s social accounts, or an equivalent combination of education and experience.
• Strong project management skills, including tracking many pieces of content at different stages, setting deadlines, and following up so work stays on schedule.
• Experience running a content or editorial calendar with many contributors.
• Experience coordinating work across teams, such as designers, videographers, campus partners, and reviewers, including writing clear requests and briefs.
• Experience planning and managing campaigns that run over several weeks, from timeline to launch.
• Clear, proactive communication, including flagging delays and risks early.
• Ability to balance daily posting with longer-term planning, and to adjust quickly when priorities change.
• Experience with project management or workflow tools such as Trello, and social media management tools such as Sprout Social.
• Solid writing and editing skills, with samples that show writing for different audiences and platforms.
• Current knowledge of Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube, including formats and how each platform is changing.

Preferred

• Experience in higher education or another complex organization with many stakeholders.
• Experience setting up or improving a content workflow, request process, or approval process.
• Experience with campaigns for major moments such as commencements, admissions cycles, or rankings announcements.
• Experience planning short-form video for social media.