Senior Social & Community Manager

Responsibilities

• Own and drive UGP's organic social strategy across Instagram, TikTok, Facebook, and X [and YouTube], aligned with brand messaging and company growth goals
• Plan and manage a weekly content calendar tied to campaigns, studio events, new locations, and player moments
• Create, edit, and publish platform-native content yourself, from short-form video to photos and carousels, using CapCut or similar tools
• Capture content onsite at UGP studios every week, including coaching, fitness, recovery, club fitting, and Tour player sessions
• Use AI tools to speed up editing, captioning, versioning, and repurposing while keeping UGP's voice
• Manage community engagement daily, responding to comments and DMs and routing booking and service questions to the right studio
• Turn top-performing organic content into ad variations, partnering with the marketing team on paid creative
• Support UGP's creator and athlete partnership program with content capture and amplification
• Help UGP coaches build their own social presence with simple filming and posting guidance
• Track, analyze, and report on social KPIs (reach, engagement, audience growth, social-sourced leads and bookings, etc.) to inform strategy and demonstrate impact

Requirements

• Golf industry knowledge or enthusiasm is a must!
• [Bachelor's degree in Marketing, Communications, or related field, or equivalent experience]
• 5+ years of experience growing social media for a consumer brand, ideally in sports, fitness, wellness, or lifestyle brands
• Proven track record of audience growth and engagement, with results you can show
• Fluency across Instagram, TikTok, Facebook, and X, with a strong understanding of each platform's formats and algorithms
• Strong grasp of content strategy, with the ability to turn brand messaging into a steady flow of platform-native content
• Hands on video skills in CapCut, Premiere, or similar; you create content yourself, not just brief it
• AI native, with AI tools already part of your daily content workflow
• Experience creating social ads, including recutting organic content for Meta
• Analytically savvy, caring about data and growth as much as content, with the ability to translate data into strategy

Benefits

• Comprehensive health insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Parental Leave
• 401(k) Retirement Savings Plan
• Employer Matching for 401(k) Contributions
• Professional Development Assistance
• Employee Discounts on Apparel, Clubs, and UGP Services