Senior SEO Specialist

Responsibilities

• Strategic Oversight: Responsible for SEO strategy across managed client accounts (e.g., will manage clients as well as lead direct reports).
• Cross-functional Collaboration: Working with department leads on integrated campaigns
• Conducting keyword research to identify high-value target keywords and phrases. Analyzing competitor rankings for those keywords.
• Performing technical SEO audits to identify issues and opportunities to improve site indexing, page speed, technical errors, etc.
• Optimizing on-page elements such as page titles, meta descriptions, headers, content, image alt text, etc. to improve relevancy for target keywords.
• Optimizing existing content like blog posts and service pages that target relevant topics and keywords.
• Using Google Analytics, Search Console, and other tools to track key SEO metrics such as rankings, organic traffic, conversions, and report on optimization efforts.
• Monitoring search algorithms and best-practice changes to identify potential impacts and opportunities.
• Collaborating with development, content, project management, and support teams to align SEO with business goals.
• Executing monthly SEO strategies for clients and compiling reports and work summaries to keep clients apprised of their organic search performance and progress.

Requirements

• The ideal Specialist has 3+ years of experience executing organic search strategies and understands the fundamentals of digital marketing, specifically SEO. While content writing experience is not required, the candidate should be comfortable editing content to improve relevance and possess the written and verbal communication skills necessary to answer client questions and explain common SEO tactics to clients and stakeholders.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance