Senior SEO Specialist

Duluth, GA (On-site)

$72K/yr – $78K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

A local SEO role focusing on developing and executing strategies, audits, GBP optimization, and collaboration across teams. Requires 5+ years of SEO experience and strong analytics tools proficiency. Benefits include retirement, health, and PTO options.

Job Description

Responsibilities

  • Develop, own, and execute comprehensive local SEO strategies tailored to client growth goals.
  • Conduct in-depth keyword research, competitor analysis, and backlink evaluations to inform strategy.
  • Perform technical and on-page SEO audits; track keyword rankings, analyze website traffic, and identify optimization opportunities.
  • Build and manage Google Business Profile (GBP) optimization strategies, including citation building and local presence management.
  • Write and optimize website and blog content for engagement, local relevance, and conversions.
  • Collaborate with internal content, development, and design teams to implement SEO strategies efficiently.
  • Monitor algorithm updates and industry trends; proactively test and implement new SEO tactics.
  • Serve as the internal SEO subject matter expert and a resource for the broader team.
  • Coach and mentor junior SEO team members — providing feedback, guidance, and hands-on support to develop their skills.
  • Conduct peer reviews of SEO strategies, audits, and deliverables to uphold quality standards.

Requirements

  • Experience: 5+ years of SEO experience, with agency or local SEO experience required.
  • Education: Bachelor's degree preferred or equivalent professional experience.
  • Google Analytics 4 (GA4)
  • Google Search Console (GSC)
  • SEMrush or comparable SEO platforms (Ahrefs, Moz)
  • Google Business Profile (GBP)
  • WordPress and Elementor
  • Deep expertise in local SEO, on-page optimization, technical SEO, and link building.
  • Strong understanding of Google Business Profile and local search ranking factors.
  • Ability to interpret data and translate it into clear, actionable strategy.
  • Excellent written and verbal communication skills; comfortable presenting to clients.

Benefits

  • 401(k) with up to 4% match
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Disability & Accident insurance
  • Paid time off
  • Christmas savings account
Leads Near Me logo

Leads Near Me

Making lives easier by helping great auto repair shops to connect with great customers with the greatest of ease.

Founded in 2016
Lawrenceville, Georgia, USA
25 employees (14 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
22.8%
Direct
56.9%
Referral
6.4%
Social
12.3%
Paid
1.4%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
8 (32% of company)
Marketing Roles Posted (Last 30 Days)
1