Responsibilities

• Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy.
• Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture.
• Conduct technical SEO audits to improve site health, page performance, and search accessibility.
• Partner with WebOps and engineering teams to guide implementation of technical SEO improvements.
• Ensure site structure supports scalable search journeys across high-intent product and solution categories.
• Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories.
• Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks.
• Identify opportunities to strengthen internal linking and topical authority across product and solution pages.
• Partner with CRO teams to improve search-driven conversion pathways and user journeys.
• Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms.
• Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem.
• Ensure site architecture and structured content support AI retrieval and machine-readable discovery.
• Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals.
• Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability.
• Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem.
• Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media.
• Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives.
• Support backlink and citation strategies that strengthen both search rankings and AI discovery signals.
• Align organic search strategies with paid search insights and high-value demand signals.
• Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems; Collaborate with WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.