Responsibilities

• Own and maintain the localized Email and SMS campaign calendar, translating global campaign strategies into market-specific executions that align with business objectives and regional priorities
• Develop campaign strategies, creative briefs, and execution plans for promotional, seasonal, lifecycle, loyalty, and ad hoc retention campaigns across Email and SMS
• Lead end-to-end campaign execution from planning through launch, ensuring all deliverables are completed accurately, on time, and aligned with campaign objectives
• Lead cross-functional campaign execution by coordinating deliverables across Creative, Copywriting, Marketing, CX, Legal, Analytics, eCommerce, and Technology teams to ensure campaigns launch on time and meet business objectives
• Partner with internal creative teams and external agency partners to ensure Email and SMS campaigns adhere to brand standards while delivering engaging customer experiences
• Manage campaign asset development, including creative requests, copy, translations, links, promotional details, audience requirements, and approvals to ensure launch readiness
• Own the end-to-end campaign QA process by validating copy, grammar, links, imagery, pricing, promotions, trademarks, segmentation, dynamic content, rendering, and overall adherence to brand and regional standards prior to deployment
• Partner with the retention team to support the execution and ongoing optimization of Lifecycle and Loyalty campaigns, including post-purchase, behavioral, cross-sell, win-back, reactivation, and subscription initiatives
• Coordinate A/B testing initiatives across Email and SMS campaigns, partnering with Analytics to evaluate results and recommend optimizations to messaging, creative, offers, timing, audience targeting, and customer experience
• Monitor campaign performance and key retention KPIs, delivering actionable reporting and insights that inform future campaign planning and optimization

Requirements

• 8+ years of experience in retention, CRM, email marketing, lifecycle marketing, or campaign management within an eCommerce or direct-to-consumer environment
• Proven experience managing end-to-end marketing campaigns, including planning, cross-functional coordination, execution, quality assurance, reporting, and optimization
• Strong understanding of Email and SMS marketing best practices, customer lifecycle marketing, and retention strategies
• Experience managing campaign calendars, creative briefs, project timelines, and multiple concurrent initiatives in a fast-paced environment
• Demonstrated ability to collaborate cross-functionally with Creative, Copywriting, Analytics, Legal, Marketing, Product, and Technical teams to deliver integrated marketing campaigns
• Strong project management and organizational skills with exceptional attention to detail and the ability to manage competing priorities while meeting deadlines
• Experience working with Email Service Providers (ESPs) and SMS marketing platforms; Klaviyo and Attentive experience is a plus
• Familiarity with customer segmentation, audience targeting, campaign personalization, and lifecycle marketing concepts
• Strong understanding of email quality assurance processes, rendering considerations, deliverability best practices, and testing platforms such as Litmus or Mailgun Inspect
• Analytical mindset with experience interpreting campaign performance, A/B testing results, and customer insights to recommend optimization opportunities

Preferred

• Klaviyo and Attentive experience is a plus
• Familiarity with HTML/CSS and email production principles is preferred

Benefits

• Take time to find balance and rejuvenate your senses . Enjoy a generous  20  accrued  vacation days per year  to relax, travel, and spend quality time with your loved ones . We value your need for a healthy work-life balance
• Health comes first, always . We provide  40 hours  of  paid sick leave  annually, ensuring you can take the time you need to recover
• Your mental health matters . Take 3  paid mental health days  to recharge and  take care  of your emotional well-being
• We offer  9 paid holidays  throughout the year to give you the opportunity to celebrate important moments and take a break from work
• Some call it  pet   insurance,   we call it Paws & Claws coverage . Our plan helps you take care of your furry family members, giving you peace of mind
• Our comprehensive  life insurance, AD& D and  long-term disability  coverage provide financial security for you and your family in case of unexpected events
• Access comprehensive  medical, dental, and vision  insurance plans, along with  Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA),  ensuring you and your family are well-covered
• If  you're  facing  life's  challenges, our confidential  Employee Assistance Program  offers resources to help you navigate them
• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses . Enrollment in our  accident and critical illness  plans can provide financial support during the most  difficult of  times
• Let us take the guess work out of retirement planning with our  employee 401(k) plan and company match