Responsibilities

• Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders
• Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization
• Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
• Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making
• Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation
• Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert
• Provide operational support including monthly billing, reporting, and customer service coordination as required

Requirements

• Bachelor's degree in business or marketing
• 5+ years of hands-on experience managing full-funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP
• Amazon Advertising (Search & DSP) and Google Ads certifications required
• Strategic mindset with demonstrated ability to answer core business questions beyond media performance metrics and provide actionable insights
• Experience with Amazon Marketing Cloud (AMC), including audience creation and query development
• Proficiency in various retail advertising platforms including but not limited to Amazon Advertising (Sponsored Ads, DSP), Google Ads, Meta Platforms, TikTok, etc.
• Strong communication and collaboration skills, with ability to work independently and cross-functionally in a fast-paced digital environment

Preferred

• Experience supporting haircare and beauty brands preferred

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement