Responsibilities

• Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
• Work closely with our channel and business development teams to jointly go-to-market in your region with compelling sales enablement and marketing activities.
• Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region. Work with contracted marketing fulfillment house to ensure timely shipments of event materials to all regional engagement activities and enable sales to execute with high quality and accountability.
• Collaborate with your aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
• Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
• Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.

Requirements

• 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing.
• 5+ years of experience running marketing programs with accountability to pipeline goals.
• Demonstrated ability of developing marketing programs with the channel or partners
• Experience developing and executing account-based marketing strategies
• Professional B2B tech marketing experience leading demand generation programs preferably in the information security space.
• Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.
• Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
• Excellent oral and written communication a must.
• Ability to travel, averaging 20% of time.