Senior Regional Marketing Manager, NAM Center of Excellence

Responsibilities

• Agile Playbooks & Strategy: Develop comprehensive campaign strategies for North America, including audience segmentation, vertical relevance, connected journey alignment, and channel mix recommendations. Adapt and adopt integrated campaign templates and manage "Living Playbooks" utilizing Generative AI for rapid localization of global assets, ensuring vertical relevance.
• Governance & Brand Integrity: Partner with North America segment teams and global marketing teams to adapt and adopt creative/content playbooks and program guides,, acting as an internal expert and resource a true guardian of brand integrity while piloting AI tools .
• Lead Velocity & MOFU Program Leadership: Lead the execution of Middle-of-Funnel (MOFU) programs for North America, requiring deep strategic alignment with Global campaign managers and PMMs to ensure a steady, qualified flow of leads through the sales funnel. Utilize AI-powered lead scoring and intent data to prioritize high-value prospects for BDRs, guiding Regional Marketing Managers on execution recommendations.
• ABM/DBM Precision: Provide strategic campaign support, execution, suggestions, and oversight for Account-Based Marketing (ABM) and Database Marketing (DBM) initiatives. Utilize AI intent signals to identify "in-market" accounts before they enter the funnel, collaborating with the Global COE, NAM Hub, regional segment teams, shared services, and vendors on target deliverables.
• Regional & Global Collaboration: Work directly with North America marketing teams to adapt and localize global campaign frameworks, ensuring vertical and route-to-market relevance. Provide critical performance feedback and insights back to the global COE to refine ongoing program development. Communicate global to local campaign strategies.
• Sales Motion Alignment: Design campaign strategies that effectively support both a direct sales motion, ensuring alignment with sales and partner teams to drive pipeline and revenue across both channels.
• Lead Flow and BDR Alignment: Act as the central point of contact for BDR lead funnel alignment, providing updates and insights on lead flow to optimize follow-up, velocity, and conversion within the North America market.
• Consulting & Enablement: Establish a consulting model to provide strategic guidance, best practices, and resource support to field marketers, developing training on new tools and contributing to the internal knowledge hub.
• Performance Reporting & Feedback: Partner with Analytics & Reporting Specialists to review performance data and report on the execution of both regional and NAM CoE campaigns back to global teams and segment leadership, ensuring a holistic, full-funnel view of campaign impact.
• AOP and Hub Alignment: Collaborate with the marketing hub for seamless execution and planning of Always On Programs (AOPs) and ready-to-run MOFU execution.

Requirements

• Experience: 10+ years of proven experience in marketing campaign strategy, design, and execution, with a specific, trackable record of success in the North America market.
• AI Proficiency: Hands-on experience leveraging Generative AI (LLMs) for content, translation, or strategy generation. Deep familiarity with predictive analytics or AI-driven marketing automation/intent platforms (e.g., Bombora Demandbase).
• Strategic Depth: Expert, deep understanding of audience segmentation, customer journeys, multi-channel marketing, lead lifecycle management, and the nuances of MOFU conversion.
• Technical Stack: Proficiency with Salesforce, Demandbase, Tableau (or similar enterprise automation platforms), and a strong, demonstrable interest in the emerging MarTech AI stack.
• Influence: Exceptional collaboration and communication skills, with a proven ability to navigate complex, global matrix organizations and lead cross-functional teams through influence rather than direct authority.