Senior Regional Demand Generation Specialist

Responsibilities

• Sales-Aligned ABM: Own and execute 1:few Account-Based Marketing (ABM) strategies for small clusters of priority target accounts, collaborating directly with Americas Sales leadership to identify growth opportunities and accelerate the enterprise pipeline.
• Global Collaboration: Actively partner with international regional marketing counterparts to share campaign insights, trade best practices, and scale successful regional programs globally.
• Regional Campaign Activation: Localize and deploy global campaign blueprints, translating assets provided by Product Marketing and Industry Content teams into high-performing regional programs.
• CoE Collaboration & Direction: Provide regional strategy, campaign briefs, and target criteria to internal Centers of Excellence (including Email and Trade Shows) to ensure flawless execution of regional field events and digital nurture tracks.
• Media & Agency Management: Direct and optimize regional marketing spend across paid search, paid social, and programmatic display, managing agency partners and establishing direct sponsorships with key industrial and trade media publications.
• Channel Partner Co-Marketing: Support the regional partner ecosystem by orchestrating targeted co-marketing initiatives, including co-sponsored events, joint webinars, and collaborative content distribution.
• Funnel Analytics & Reporting: Track and analyze the full Americas marketing funnel—from initial account engagement to pipeline generation and closed revenue—reporting regularly to the Global Director of Demand Gen with actionable optimization insights.

Requirements

• Experience: 5+ years of B2B digital marketing, demand generation, or field marketing experience, preferably within technology, industrial automation, or manufacturing sectors.
• ABM Expertise: Proven track record of planning and executing structured 1:few or 1:1 Account-Based Marketing strategies in close alignment with enterprise sales teams.
• Tech Stack Mastery: Hands-on experience navigating and extracting insights from our core marketing and sales tech stack: Salesforce, Account Engagement (formerly Pardot), Demandbase, and Qualified.
• Stakeholder Management: Exceptional communication skills with the ability to provide clear strategic direction to agency partners, internal Centers of Excellence, global counterparts, and cross-functional leadership teams.
• Analytical Mindset: Strong competency in funnel metrics, revenue attribution models, conversational marketing tools, and data-driven budget allocation.
• Adaptability: Ability to thrive in a fast-paced environment, balance direct and channel partner marketing needs, and manage multiple high-priority campaigns simultaneously.

Benefits

• This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, life insurance, paid time off (including holidays), optional voluntary benefits, and recognition and wellness programs.