Responsibilities

• Develop and execute integrated PR campaigns for lifestyle, consumer, and personal brands
• Craft compelling story angles and pitch top-tier media, content creators, and influencers across print, digital, broadcast, podcasts, and social platforms
• Manage campaigns end-to-end: press materials, product launches, media events, creative mailers, and influencer partnerships
• Support and amplify media interviews, creative initiatives, and experiential events
• Build and manage brand collaborations and influencer partnerships
• Oversee budgets, timelines, and reporting, and proactively address client needs
• Mentor junior team members and contribute to a collaborative, high-energy agency culture

Requirements

• 4–6+ years of PR experience in agency or in-house roles, ideally in lifestyle, wellness, beauty, consumer brands, personal PR, or thought leadership
• Strong media relations, pitching, and storytelling skills; familiar with evolving platforms, including affiliate marketing, Substack, and social media campaigns
• Proactive, organized, and able to manage multiple campaigns and deadlines efficiently
• Social media savvy, comfortable integrating digital strategies with PR efforts
• Charismatic, high-energy team player with a passion for health, wellness, and active living
• Trend-aware in wellness, beauty, entrepreneurship, lifestyle, and influencer marketing to drive partnership and sponsorship opportunities

Benefits

• comprehensive benefits
• creative culture centered on growth, collaboration, and curiosity
• team outings and creative workshops
• special guest visits
• empowered to grow both professionally and personally