Responsibilities

• Translate business questions into analytical frameworks and actionable insights that influence marketing strategy
• Demonstrates strong expertise in analytical methodologies, using advanced tools and techniques to approach data thoughtfully and transform complexity into clarity.
• Serve as a strategic partner to Brand Management, Strategy, Creative, UX, and Technology teams by translating insights into guidance that drives smarter planning, more effective media, and stronger creative outcomes.
• Champion the cause of effective marketing by leveraging data, advanced analytics, and performance measurement to uncover insights, challenge assumptions, and guide optimization across the full customer journey.
• Develop and maintain dashboards, reports, and performance monitoring across CRM, digital, and media channels
• Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality, validate hypotheses, and drive continuous improvement.
• Optimize marketing performance by identifying growth opportunities, diagnosing inefficiencies, and recommending actions that improve effectiveness across the customer journey.
• Partner with cross-functional teams to enable customer-first measurement strategies, including identity resolution and cross-channel attribution
• Partner with data engineering and Martech teams to improve data quality, accessibility, and integration
• Define data requirements and ensure proper tracking/tagging across platforms

Requirements

• 5–8+ years of experience in marketing analytics, digital analytics, data science, or a related field
• Proficient in SQL and Python or other programming languages
• Hands-on experience working within the Salesforce ecosystem, including Marketing Cloud, CDP, and/or CRM data
• Strong understanding of marketing KPIs and measurement frameworks, including ROI, attribution, CAC, and LTV
• Experience building dashboards and executive-ready reporting using Tableau, Power BI, or similar BI tools
• Experience analyzing large, complex, multi-source datasets across CRM, web, and paid media channels
• Experience designing and analyzing advanced analytics use cases, such as propensity modeling, incrementality testing, and performance forecasting
• Proficiency in website analytics and data platforms, including GA4, Adobe Analytics, BigQuery, and Adobe Sensei
• Working knowledge of ETL/ELT pipelines, data integration patterns, and structured data environments

Benefits

• Low-cost health benefits to choose from
• 401k match
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean