Senior Professional, Energy Marketing, LA - Converse

Responsibilities

• Help develop integrated marketing concepts from ideation through execution that authentically connect Converse to culture across music, fashion, entertainment, sport, and community.
• Serve as a key connector between the Los Angeles market and global teams, identifying emerging cultural opportunities, influential voices, and strategic partners.
• Lead and manage relationships with internal and external partners, ensuring alignment against brand objectives and delivering best-in-class execution.
• Collaborate cross-functionally across Omni Channel Marketing, Brand Marketing, Communications, Brand Creative, Marketplace, Digital, and City Marketing teams to deliver integrated campaigns and experiences.
• Brief, manage, and guide agency partners to ensure strategic and creative excellence.
• Identify, gather, and synthesize insights on emerging consumer behaviors, cultural trends, and community dynamics to help shape future brand strategies and opportunities.
• Partner closely with Global and City Entertainment & Energy teams to develop and execute product seeding strategies that drive authentic adoption, advocacy, and brand visibility.
• Build and maintain relationships across key Los Angeles entertainment, creative, fashion, music, and cultural communities to strengthen Converse's network and influence.
• Support the development of partnership strategies, talent relationships, events, and community activations that elevate brand relevance and drive consumer connection.

Requirements

• 5-8 years of experience in brand marketing, cultural marketing, entertainment marketing, partnership marketing, or a related field.
• Bachelor's Degree in Marketing, or related field. Will accept any suitable combination of education, experience and training.
• Deep knowledge of Los Angeles culture, communities, and creative ecosystems across entertainment, music, fashion, art, design, hospitality, sport, and street culture, with an established network or the ability to build one quickly.
• Strong relationship-building skills and the ability to influence a wide range of internal and external stakeholders.
• Exceptional communication, presentation, and project management skills with experience managing multiple initiatives simultaneously.
• Proven ability to navigate complex stakeholder environments and confidently manage challenging conversations.
• Strong understanding of competitive brands, partnership trends, creator ecosystems, and the evolving cultural marketing landscape.
• Highly collaborative, adaptable, and comfortable working in a fast-paced, dynamic environment.
• Passion for creativity, culture, sport, and community, and a belief in their power to inspire and connect people.
• Demonstrated ability to identify emerging trends, uncover meaningful insights, and translate them into impactful marketing opportunities.