Senior Product Marketing Strategist

Richmond, VA (Hybrid)

$73K/yr – $152K/yrSenior LevelFull time

Posted 17 hrs ago

Job Summary

Own integrated marketing plans for assigned products and segments, translating strategy into go-to-market plans and leading cross-functional launches.

  • Lead development of differentiated value propositions, positioning, messaging, and supporting proof points.
  • Define success measures and leverage performance insights to optimize investment.

Job Description

Responsibilities

  • Own integrated marketing plans for assigned products, product families, or segments.
  • Translate business and product strategies into clear marketing priorities and go-to-market plans.
  • Identify opportunities to strengthen market position, engagement, and growth.
  • Synthesize market, competitor, customer, broker, and business insights.
  • Identify emerging trends, unmet needs, competitive opportunities, and implications for Markel.
  • Bring an external market perspective into product and commercial discussions.
  • Lead development of differentiated value propositions, positioning, messaging, and supporting proof points.
  • Ensure propositions reflect customer/broker needs and Markel’s product capabilities.
  • Influence product and business partners when market evidence suggests changes are needed.
  • Lead end-to-end go-to-market planning for assigned products and segments.

Requirements

  • Strong Product Marketing, go-to-market, or related B2B marketing expertise.
  • Demonstrated ability to independently develop and execute marketing strategy.
  • Strong market, customer, and competitive orientation.
  • Ability to translate complex products into differentiated propositions and messaging.
  • Strong executive communication and influencing skills.
  • Demonstrated ability to connect marketing activity to measurable business outcomes.
  • This role requires approximately 25%–50% travel. Travel requirements may vary based on business needs, assigned responsibilities, and the employee’s location relative to key business stakeholders.
  • US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Benefits

  • We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
  • All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
  • We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.
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Markel

As the insurance operations within the Markel Group Inc. (NYSE: MKL), we leverage a broad array of capabilities and expertise to create intelligent solutions for the most complex specialty insurance needs. With over 5,000 employees across the globe, finding creative solutions for complex risks is our passion. And our broad array of tools and knowledge allows us to create tailored coverage solutions for even the most complex needs. Putting you – our colleagues, brokers and clients – first is what differentiates us worldwide. We’re committed to being a long-term partner who is there when you need us most. Everything we do comes out of the Markel Style. These 214 words are a timeless statement of our mission. It’s our north star, and out of that comes our brand vision.

Founded in 1990
Glen Allen, Virginia, USA
4.3K employees (115 in marketing)

Salaries

Posted range

$73K/yr – $152K/yr

Taken straight from the job posting.

See all Markel salaries

Traffic Signals

Monthly Visitors
142.5K
Monthly Google Ads Budget
$26.2K
Traffic Source Mix
Search
29%
Direct
56.1%
Referral
13.7%
Social
0.3%
Paid
0.8%

Headcount Trend

Current headcount: ~4.3K
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Senior Product Marketing Strategist

Markel · Richmond, VA · Hybrid