Senior Product Marketing Specialist

Responsibilities

• Lead product marketing for an assigned set of categories, developing deep knowledge of those products, their customers, and their competitive set.
• Own the product information handoff from Product Development, confirming that specifications, claims and proof points arrive complete, and returning incomplete submissions rather than filling the gaps with assumptions.
• Confirm that every testable claim on assigned products is approved, substantiated and logged in the claims registry before it is published.
• Write Product Detail Page copy and install it into Figma wireframes with visual direction.
• Review product page drafts from other team members, giving written feedback against a documented standard and escalating judgment calls to the Senior Branding Manager.
• Maintain brand voice and messaging consistency across all touchpoints.
• Edit and proofread content to ensure accuracy, clarity and quality.
• Use performance data and customer feedback to optimize copy for engagement and conversion.
• Contribute to launch briefs by gathering inputs — product specifications, voice-of-customer research, competitor analysis and substantiated claims — and drafting sections for review.
• Bring naming and site placement recommendations into the brief, including shopping feed product type, where the product sits in navigation and collections, and which existing product pages it should attach to.

Requirements

• Bachelor’s in Marketing, Public Relations, Communications, or equivalent experience required.
• 3+ years of product marketing, e-commerce, or direct-to-consumer content experience required.
• Demonstrated experience writing product pages or product content at volume for a consumer brand.
• Experience using marketing tools like Figma, Google Workspace, project management software, and AI writing tools such as Claude or ChatGPT. Familiarity with Shopify and customer review or support platforms (Yotpo, Gorgias) is a plus.
• Copywriting: You know how to convey ideas in a concise, evocative way.
• Product marketing: You can read a specification sheet and customer reviews and work out what matters to a buyer.
• Editorial judgment: You can give another writer clear, written feedback that distinguishes a factual error from a matter of preference.
• Marketing strategy: You understand the underlying marketing reasons behind what you do.
• Project coordination: You can hold a launch to a dated process, chase the inputs you need from people who do not report to you, and say early when something will be late.
• Accuracy: You are careful with claims, specifications, and numbers, and you ask rather than assume.

Preferred

• Experience in home, garden, outdoor living, or other considered-purchase consumer categories.
• Experience working alongside product development or engineering teams.
• Experience contributing to a style guide, messaging framework, or review standard.

Benefits

• Flexible Paid Time Off.
• 12 PTO days per year, accrued bi-weekly, with incremental increases annually.
• 7 paid Holidays.
• 401k contribution match of 4%.
• Comprehensive Medical, Dental, Vision, and Life insurance plans. The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans.
• Toll Roads Allowance of $100 per month.
• Phone Allowance of $50 per month.
• Company-sponsored breakfasts and lunches.
• We offer great culture, supportive leadership, engaging activities, employee appreciation, and other perks that make every day at work more rewarding!