Senior Product Marketing Specialist at UL Solutions | Austin, TX | $100K/yr – $135K/yr

UL Solutions

Senior Product Marketing Specialist

Austin, TX (Unknown)

$100K/yr – $135K/yrSenior Level6+ years exp

Posted 2 months ago

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Job Summary

Drive product marketing for complex, technical offerings at UL Solutions, leading messaging, GTM, and enablement.

Own positioning and narrative for priority products and solutions.
Must-have: 6+ years of product marketing with end‑to‑end ownership.
Standout: Cross‑functional collaboration with Sales enablement, demand gen, and product teams.

Job Description

Responsibilities

Messaging, Storytelling & Positioning — 35%
Own positioning, messaging, and narrative for priority products/solutions.
Bring complex, technical products and solutions to life through strong storytelling and creative concepts that resonate with both technical and non‑technical audiences.
Set the bar for content quality (value props, narratives, launch assets, web copy, case studies, battlecards).
Educate stakeholders on the importance of quality messaging, leading them through the process by modeling best practices and guiding with clarity and patience.
Sales Partnership & Enablement — 25%
Serve as a strategic partner to Sales leadership; maintain a tight feedback loop on wins/losses, objections, and competitive moves.
Build enablement tools and training that improve confidence, consistency, and win rates across regions and segments for Sales and CS.
Measure adoption and impact; iterate continuously.
Go‑to‑Market Leadership — 15%
Own GTM strategy and execution for complex, technical offerings.
Support customer acquisition and retention through differentiated positioning and targeted programs across the buyer journey.
Ensure alignment with demand gen, field marketing, and product teams, and other relevant stakeholders to deliver measurable pipeline and revenue impact.
Product Marketing Strategy & Function Development — 15%
Help define and evolve PMM operating models, engagement frameworks, and success metrics.
Educate your cross‑functional partners on PMM scope, value, and best practices.
Help ideate on and build repeatable systems for messaging, launches, enablement, and go‑to‑market execution.
Market, Customer, & Competitive Intelligence — 10%
Lead assessment of opportunities, buyer needs, competitive dynamics, and regulatory trends.
Partner with CX and Strategy team to synthesize insights from customers, Sales, Product, and SMEs to inform roadmap and business strategy? (note: inferred)

Requirements

6+ years of product marketing (or closely related) experience with end‑to‑end ownership of strategy and execution
Background in technical, B2B, SaaS, engineering‑driven, or regulated industries
Demonstrated success working in ambiguous or evolving environments

Preferred

Industry experience in technical, regulated, or science‑based domains (e.g., TIC/compliance, safety, engineering, energy, industrial, healthcare, manufacturing)
Prior experience building, scaling, or maturing a Product Marketing function, especially where PMM was new or evolving
Strong experience collaborating with sales enablement, demand gen, and brand to drive cohesive market impact
Comfort influencing senior leaders as a trusted advisor on positioning and GTM

Benefits

health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country
paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours)

UL Solutions

3.2 Glassdoor

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.

Northbrook, Illinois, USA

14K employees (375 in marketing)

www.ul.com/solutions

47% recommend to a friend