Senior Product Marketing Specialist, ICS

Cranberry Township, PA (Remote)

$103K/yr – $129K/yrSenior Level7+ years exp

Posted 2 months ago

Job Summary

Own the I&C content and messaging engine across regions, turning product strategy into customer‑facing materials and events.

  • Lead development and governance of brochures, flysheets, presentations, and digital assets.
  • Coordinate cross‑functional planning with marketing, communications, and engineering for conferences and external communications.
  • Shape technical storytelling and market positioning by translating concepts into audience‑ready assets and campaigns.

Job Description

Responsibilities

  • Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets.
  • Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions.
  • Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging.
  • Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning.
  • Partner with Marketing and Corporate Communications teams to support publication of external media and communications.
  • Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement.
  • Communicate technical value proposition for product offerings within the ICS product portfolio.
  • Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals.
  • Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain).
  • Lead end‑to‑end execution of all I&C conferences and industry events including planning, content coordination, partner understanding, and delivery deadlines.

Requirements

  • Bachelor's degree or equivalent experience.
  • Engineering, Business, Marketing, Communications degree preferred.
  • 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
  • Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets
  • Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers
  • Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns
  • Willingness to travel up to 10%

Benefits

  • Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
  • Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
  • 401(k) with Company Match Contributions to support employees' retirement
  • Paid Vacations and Company Holidays
  • Opportunities for Flexible Work Arrangements to promote work-life balance
  • Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
  • Global Recognition and Service Programs to celebrate employee accomplishments and service
  • Employee Referral Program
Westinghouse Electric Company, LLC logo

Westinghouse Electric Company, LLC

Westinghouse Electric Company is the world's leading supplier of safe and innovative nuclear technology.We provide our utility customers around the world with the most reliable, dependable nuclear power plants, nuclear fuel, plant automation and operating plant products and services. We are driven by our powerful history and experience, ground-breaking ideas and our focus on safety and sustainability.At Westinghouse, we are focused on nuclear energy technology. Our goal is simple - to provide solutions to our customers to keep their plants safe, reliable and efficient. Helping our customers support the needs of their customers is why we are committed to quality, safety and innovation at every turn.

Cranberry Township, Pennsylvania, USA
12K employees

Salaries

Posted range

$103K/yr – $129K/yr

Taken straight from the job posting.

See all Westinghouse Electric Company, LLC salaries
Westinghouse Electric Company, LLC logo

Senior Product Marketing Specialist, ICS

Westinghouse Electric Company, LLC · Cranberry Township, PA · Remote