Responsibilities

• Shape and Execute the Market Narrative
• Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions
• Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value
• Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations
• Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels
• Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
• Lead cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive, high-impact campaigns and integrated GTM execution
• Foster alignment among internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback
• Lead go-to-market strategy and execution for assigned Sustainability Management capabilities, from market insight to launch planning to field enablement
• Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging