Senior Product Marketing Manager

Responsibilities

• Drive and support the end-to-end launch process, including new products, services, features or platform partnerships
• Partner with the product team to align on the product shaping and strategy: clearly defining the problem we are solving, who this solution is for, and how it’s differentiated in the market today.
• Work cross-functionally to build and define a launch strategy to bring in new customers and drive adoption with existing clients.
• Establish and track KPIs for product launches to measure performance and success
• Help shape the story and content tailored to different market segments and personas that will be used across a variety of sales and marketing materials.
• Synthesize complicated product functionality into simple, easy-to-understand value propositions that resonate with the target audience(s).
• Maintain foundational assets used in our AI marketing system
• Partner with Product Management to define pricing and packaging for new and existing offerings.
• Work with internal and external subject matter experts to build and deliver presentations at hosted events.
• Partner with sales enablement and content teams to deliver high-impact sales tools to empower the commercial team to more effectively market and sell our solutions.

Requirements

• 7+ years of product marketing experience at a high-growth, global technology/SaaS organization
• This is a hybrid position (2 days minimum per week in our Boston office)
• Strong track record of successfully launching and growing new products
• A history of building strong relationships across product, sales, marketing and the rest of the organization
• AI-first mindset with experience leveraging Claude to enhance efficiency and output
• Exceptional written and oral communication skills
• Comfort with navigating ambiguity and using data to make decisions.
• Naturally seeks input from others to improve the quality of their work
• A creative problem solver with an appetite to always be learning and improving
• Proven track record of successfully prioritizing projects to focus on the most important initiatives for the team and business

Preferred

• Previous experience growing product marketing within an organization
• Maritime or global freight experience