Responsibilities

• Market and Competitive Intelligence
• Own competitive reviews by vertical, covering both embedded providers and the traditional alternatives buyers use today
• Build insurance product comparisons at the coverage, structure, and economics level that hold up when a buyer's own risk or finance team reads them
• Run win/loss review and feed what you learn back into the product roadmap
• Positioning and Messaging
• Develop buyer and partner personas for each vertical and channel
• Build and maintain a messaging house per vertical, with value propositions tied to actual product capability and variations for platform partner, client, and end customer audiences
• Give Marketing a documented source of messaging and value propositions, at enough depth to support long-form and technical content
• Sales Enablement and Training
• Write sales playbooks, narratives, and talk tracks by vertical and by channel

Requirements

• 7+ years in B2B product marketing, with time at both the specialist and senior individual contributor level
• Deep sales enablement experience: playbooks, talk tracks, objection handling, battle cards, and the training to make them stick
• Demonstrated competitive intelligence work, including primary research, win/loss analysis, and comparison material used by sales and channel partners
• Track record building positioning and messaging by persona and by industry, not one message for all buyers
• Experience taking a complex or technical product and translating it into language buyers and internal teams understand
• Comfortable working directly with product managers and engineers through a product lifecycle process rather than receiving finished features
• Strong writer. Most of what this role produces is written, and it has to be accurate before it is polished
• Self-directed. This is the first dedicated product marketing role at Vertical Insure, and you will build the function's structure as you go

Preferred

• Vertical SaaS, insurtech, embedded insurance, embedded finance, or fintech experience
• Channel or partner-led go-to-market, where a third party sells or explains your product to their own customers
• Pragmatic Institute training, Product Marketing Alliance certification, or equivalent formal product marketing grounding
• Hands-on experience with a sales enablement platform (Seismic, Highspot, or similar), including administration
• Experience supporting an industry-specific or vertical-specific go-to-market program

Benefits

• We offer a comprehensive benefits package, including health, dental, life insurance, flexible PTO, 401(k), paid parental leave, and more.