Senior Product Marketing Manager

Responsibilities

• Influence and evolve Tulip's platform narrative alongside the product marketing team: the positioning, messaging and proof points that revenue marketing and the industry marketers adapt for their campaigns and segments
• Build and run a voice of the customer practice with product and customer success: customer conversations, site visits with sales, win and loss reviews, customer advisory boards and synthesis of sales calls, and turn what you learn into positioning
• Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product in support of them
• Run product launches as narrative moments that connect each new capability back to the problems customers are trying to solve
• Build enablement the field actually uses, and run a feedback loop from live deals back into messaging and product
• Use market, competitive and customer signal to form a point of view on where Tulip wins, and bring it into product and go to market decisions

Requirements

• 5-7+ years of product marketing experience, with a track record of shaping how a complex B2B product is positioned, sold and understood in the market
• Understanding of manufacturing or a regulated industry, gained either by working in one or by building a real voice of the customer practice in an industry you did not come from: direct customer conversations, on site visits, win and loss reviews, customer advisory boards and synthesis of sales call recordings. Experience working directly in a manufacturing environment, with knowledge of discrete manufacturing pain points and use cases, is a major plus
• The ability to turn a complex B2B enterprise platform into positioning that lands with operational buyers in terms of the outcomes they care about, with examples where that positioning had a measurable effect on win rates, adoption or how the field sells
• Demonstrated AI fluency in your own workflow, and just as importantly, a demonstrated ability to build strong cross functional relationships that deepen your understanding of the customer and give credibility to the strategy you recommend
• Bachelor's degree in Marketing, Business, Communications or equivalent working experience

Preferred

• Startup or scale up experience is a plus

Benefits

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Learning & Development program
• Virtual company events and happy hours
• Fitness subsidies
• An inclusive, dog-friendly office with diverse and inspiring colleagues