Senior Product Marketing Manager

Responsibilities

• Buyer journey content production. Write and produce editorial content mapped to a structured, multi-stage buyer journey, from prospects who don't yet recognize the problem through active evaluations. Formats include long-form blog posts, research reports, diagnostic guides, interactive self-assessments and calculators, whitepapers, buyer's and comparison guides, and account-specific evaluation materials, among others. Each piece targets a specific stage of buyer awareness, maps to a specific product capability area, and speaks credibly to a technical audience of presales leaders, sales engineers, RevOps, and revenue executives.
• Feature release communication. Attend weekly all-hands and review product change logs to stay current on everything shipped. Turn new features into clear, well-written blog posts explaining what the feature is, the problem it solves, and how it works. Own release email campaigns end-to-end, including audience segmentation in HubSpot, for two distinct tracks: existing customers get how-to focused emails walking them through using the new functionality, while prospective customers get value-focused campaigns positioning the same releases around the problems they solve and why they strengthen the case for adopting Opine.
• Founder and CRO ghostwriting. Ghostwrite LinkedIn posts for our CTO announcing and explaining new feature releases, in their voice, translating technical capability into narratives that resonate with revenue leaders.
• Sales enablement. Prepare battle cards and presentations that equip sales to communicate Opine's value, differentiation, and competitive positioning in live deals.
• Internal enablement. Share new feature releases and messaging with customer success, support, sales, and sales engineering so every customer-facing team communicates new capabilities accurately and consistently.
• Everything else. Take on any and all other tasks assigned by the Head of Growth. We're an early-stage startup and priorities change fast, so expect to pitch in wherever the team needs it.
• Cross-functional collaboration. Partner with marketing, growth, product, and engineering to do all of the above: pulling technical detail from engineering, roadmap context from product, and distribution strategy from growth and marketing.

Requirements

• 3–6 years in product marketing at a B2B SaaS company; experience marketing to technical revenue-team buyers strongly preferred
• Proven, exceptional writing ability across formats, from a 2,000-word diagnostic guide to a 150-word founder LinkedIn post. Include past writing examples with your application
• Ability to sit in a product all-hands or read a changelog and independently translate it into customer-facing content without heavy briefing
• Comfort ghostwriting in someone else's voice
• Experience building sales enablement assets (battle cards, decks, competitive positioning)
• Enough technical fluency to write credibly about CRM integrations, AI-driven workflows, and sales engineering work
• Self-directed operator comfortable owning a broad surface area in an early-stage environment
• Authorized to work in the United States

Preferred

• Background in or adjacent to presales, sales engineering, or RevOps
• Experience with HubSpot, Linear, and modern content/SEO tooling
• Familiarity with buyer-journey or ABM-driven content frameworks

Benefits

• Unlimited PTO
• Monthly expense account for travel and tools
• Benefits package