Responsibilities

• Define the Value Proposition: Lead and create the core value proposition, messaging, and selling points specifically tailored to Security, Compliance, IT, Privacy and GRC (Governance, Risk, and Compliance) buyer personas.
• Fuel our GTM Engine: Position Trusted Services as the indispensable foundation for Agentforce and Headless 360. Educate the market on how our solutions allow businesses to deploy AI agents safely at scale.
• Fuel the Sales Pipeline: Translate our marketing and industry-focused security initiatives into actionable, repeatable programs that help our sales teams spark interest, progress deals, and deliver revenue growth.
• Empower the Field: Develop highly scalable enablement, messaging playbooks, and interactive demos to train sales teams on how to position security and resilience as a business accelerator rather than a blocker.
• Drive Cross-Functional Alignment: Build consensus, alignment, and engagement across Product Management, Campaigns, Creative, Sales, Pricing Strategy, and Customer Success.

Requirements

• Experience: 5-7+ years of experience in product marketing, industry marketing, or corporate marketing. (SaaS, cybersecurity, or enterprise software marketing experience is highly preferred).
• Communication Mastery: Exceptional written and verbal communication skills, with a proven ability to translate complex technical architectures (such as encryption, auditing, and AI guardrails) into clear, compelling business narratives.
• Strategic Copywriting & Storytelling: A strong portfolio demonstrating your ability to strategize and craft compelling product messaging, whitepapers, pitch decks, and digital content.
• Tactical Execution: Comfort with rolling up your sleeves to drive hands-on tactical execution—from deck building to demo scripting and event planning.
• Ambiguity to Action: Natural ability to pick up and lead new projects even in the face of ambiguity or fast-moving product shifts (like rapid advancements in generative AI and GRC regulations).

Preferred

• SaaS & Platform Domain Expertise: Strong familiarity with the Salesforce ecosystem (and/or other enterprise SaaS and B2B technology platforms).
• Security/Compliance Literacy: Prior experience marketing cybersecurity products, compliance tools, or data-governance suites (knowledge of GDPR, HIPAA, SOC2, or general GRC frameworks is a massive plus).
• Sales and GTM Strategist: Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel
• AI-First Mindset: Eager and passionate about learning and applying evolving AI tools (such as generative writing aids, prompt engineering, and visual aids) to elevate your product marketing deliverables.
• Natural Collaborator: Highly empathetic relationship builder who thrives in a matrixed organization and enjoys partnering across diverse global teams.

Benefits

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.