Senior Product Marketing Manager

Responsibilities

• Own positioning and messaging across customer segments, buyer personas, and geographic markets.
• Build the product marketing function, including auditing existing work, creating a playbook, and putting it into practice.
• Lead go-to-market strategy and execution for product, partner, and feature launches.
• Develop sales enablement materials such as battlecards, competitive guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.
• Collaborate with cross-functional leaders to improve how construction companies discover and adopt the product.
• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement creation.
• Lead positioning and messaging for a website rebuild.
• Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
• Build customer advocacy for references, case studies, and events, and advise regional marketing managers on messaging.

Requirements

• Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries.
• Experience building a product marketing function from the ground up and contributing within established product marketing teams.
• Background owning product marketing for SaaS businesses serving organizations with $10 million or more in annual recurring revenue and fast-paced sales cycles.
• Experience managing product marketing across multiple regions and leading cross-functional go-to-market launches.
• Ability to work independently and effectively in an evolving function with limited structure.

Preferred

• Construction technology or property technology experience is helpful, as is experience marketing to technical or field-based buyers.