Senior Product Marketing Manager

Responsibilities

• Develop positioning and messaging for different customer segments, buyer personas, and geographies.
• Build the product marketing playbook and establish core processes and materials.
• Lead go-to-market strategy and execution for product, partner, and feature launches.
• Create sales enablement resources, including battlecards, objection guides, one-pagers, ROI tools, and demo scripts.
• Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
• Lead positioning and messaging for a website rebuild.
• Turn customer interviews, win/loss findings, and market signals into actionable insights.
• Build customer evidence and advocacy programs, and advise regional marketing teams on messaging.

Requirements

• 5 to 8 years of product marketing experience in B2B SaaS, including work with scaled businesses and fast-paced sales cycles.
• Experience building product marketing functions from the ground up, managing multi-region work, and developing positioning across segments, personas, and markets.
• Strong cross-functional collaboration skills and the ability to work independently in an evolving environment.
• Familiarity with tools such as Procore, Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
• Bachelor's degree or equivalent in marketing or a related field.
• Ability to travel 2 to 3 times per quarter.

Preferred

• Construction technology, proptech, or experience marketing to technical and field-based buyers is beneficial.