Senior Product Marketing Manager at TRM Labs | USA

TRM Labs

Senior Product Marketing Manager

USA (Remote)

$102K/yr - $119K/yr (Est.)Senior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive go-to-market for AI-enabled products, turning technical details into executive narratives and accelerating enterprise/government deals.

Own end-to-end go-to-market strategy for new products and major feature releases
Must-have: 5+ years of B2B or B2G product marketing experience
Standout: Hands-on AI tooling and prototype development to accelerate feedback

Job Description

Responsibilities

Own end-to-end go-to-market strategy for new products and major feature releases
Develop differentiated positioning and messaging grounded in deep technical understanding
Partner closely with Sales on live enterprise and government deals to improve win rates
Translate complex AI and data capabilities into clear executive narratives
Build prototypes, demo flows, and lightweight artifacts using frontier AI tools to accelerate feedback and revenue
Continuously refine competitive positioning based on market, regulatory, and threat landscape shifts

Requirements

5+ years of B2B or B2G product marketing experience
Proven track record launching new or early-stage products
Experience supporting complex enterprise or public sector sales cycles
Strong technical fluency; comfortable discussing APIs, data pipelines, AI agents, and deployment models
Hands-on AI user who regularly experiments with tools like Claude Code, GPT, or agent frameworks
Ability to prototype functional experiences or lightweight tools, not just write messaging
Resourceful, high-ownership operator who thrives in fast-moving, ambiguous environments

TRM Labs

4.1 Glassdoor

TRM Labs is a blockchain intelligence company that helps financial institutions, crypto businesses, and government agencies detect and investigate crypto-related financial crime and fraud. Every day, we tackle challenges in data engineering, data science, and threat intelligence to advance our mission to build a safer financial system for billions of people. Attention Job Applicants: Recently, it has come to our attention that certain individuals are masquerading as members of TRM's recruitment and human resources team online. We will never request your personal information outside of the standard recruitment process. Every job offer at TRM is extended only after a formal interview process and we will not require candidates to fulfill any financial obligations as part of the hiring process. If you believe you have been targeted with a fraudulent job offer or encountered any suspicious activity, please send us an email with “Recruitment Fraud” in the subject line to recruiting-fraud@trmlabs.com.

Founded in 2018

San Francisco, California, USA

346 employees (23 in marketing)

trmlabs.com

69% recommend to a friend

92% CEO approval