Responsibilities

• Market Expansion Strategy: Define and own the market expansion roadmap, including market prioritization frameworks, investment levels, and sequencing for new market entries across EMEA, APAC, and LATAM
• Go-to-Market Execution: Own and operationalize clear GTM strategies for new market launches, bringing a strong point of view to strategic decisions and trade-offs (product readiness, channel strategy, pricing, positioning, and compliance)
• Insights & Research: Partner with research, market intelligence, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies
• Cross-Functional Leadership: Drive momentum across 12+ global teams — including regional marketing, product, ops, sales, legal, policy, and channel partners — to ensure all elements of GTM are aligned and ready ahead of launch
• In-market Growth: Post-launch, drive business goals across acquisition, engagement, retention, and advocacy; optimize marketing effectiveness and identify levers for sustained growth
• Performance & Prioritization: Define success metrics, roadmaps, and prioritization across a range of business initiatives; use data to identify bottlenecks, test new approaches, and double down on what works
• Executive Communication: Provide visibility and strategic insights to stakeholders at all levels, informing leadership decisions on international investment and portfolio strategy

Requirements

• 7+ years of experience in strategic marketing, product marketing, product management, or management consulting within technology, consumer electronics, or internet/software industries
• Track record of launching products in international markets, including navigating regulatory, cultural, and channel complexities
• Experience using customer research, data, and market insights to inform product positioning, go-to-market strategy, and business decisions
• Demonstrated ability to lead cross-functional initiatives in fast-paced, rapidly changing environments with multiple stakeholders
• Strong executive communication skills, comfortable presenting to and influencing leadership
• Experience delivering product launch results with internal and external partners across product, sales, marketing, comms, partnerships, legal, and policy

Preferred

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Product marketing experience launching consumer hardware, software, or connected devices in international markets
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• B.A./B.S. degree in marketing, business, or a related field; an MBA is a plus
• Domain knowledge in AR/VR, wearable devices, smart glasses, mobile devices, and/or hardware/software platforms
• Ability to make strategic decisions in ambiguous, data-sparse environments and to iterate rapidly
• Experience with both 0-to-1 market entries and scaling established products in existing markets
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)