Senior Product Marketing Manager

Senior Product Marketing Manager - Sustainability & Climate

New York City, NY (Hybrid)

$130K/yr – $175K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the strategic GTM storytelling for enterprise climate risk software, translating complex data products into clear, buyer-specific narratives and reusable assets that scale across segments.

Messaging & Positioning: Own frameworks for value across institutional segments and priority use cases.
GTM Assets: Build and maintain collateral, templates, demos, and battlecards for scalable sales enablement.
Product & Voice of Customer: Align PM and engineering to commercial narratives and feed win/loss insights back into roadmaps.

Job Description

Responsibilities

Own the positioning and messaging architecture. Develop and evolve the frameworks that articulate First Street's value across core institutional segments and priority use cases.
Build and maintain the GTM collateral library. Create pitch decks, one-pagers, solution briefs, modular decks by segment, demo narratives, objection-handling, and battlecards.
Own the reusable RFP answer library. Maintain central repository of approved language for RFP and security questionnaire responses.
Lead case study and customer storytelling production. Oversee editorial pipeline for customer case studies and proof points across segments.
Lead product launches end to end. Manage GTM motion for new products, capabilities, features, geographies, and data releases; coordinate launch narratives and enable Sales and related teams.
Produce the product training materials. Design training decks, demo scripts, talk tracks, FAQs, and certification materials for GTM teams.
Be the GTM counterpart to Product Management. Work with PM and broader product/engineering teams to translate roadmap into commercial narratives and relay customer feedback into product priorities.
Support the voice-of-customer feedback loop. Facilitate win/loss intelligence, objections, feature requests, and field signals feeding into product priorities.

First Street

2.8 Glassdoor

First StreetTM is the standard for climate risk financial modeling. Using transparent, peer-reviewed methodologies they calculate the past, present, and future climate risk for every property around the globe and make it available for consumers, industry and government.

Founded in 2016

New York, New York, USA

96 employees (9 in marketing)

firststreet.org

35% recommend to a friend