Responsibilities

• Develop and execute go-to-market strategies for solutions and services, including segmentation, positioning, messaging, packaging, sales enablement, and campaign support.
• Partner with cross-functional leaders to define market-ready offerings, target audiences, value propositions, delivery models, and expected client outcomes.
• Lead offering launches and commercialization initiatives, ensuring cross-functional alignment, market readiness, sales enablement, and post-launch performance evaluation.
• Create and maintain positioning frameworks, buyer personas, messaging, solution narratives, and supporting proof points.
• Develop portfolio architecture that clearly communicates how Vizient's solutions and services address healthcare and life sciences client needs.
• Conduct market research, competitive analysis, and client insight activities to inform offering strategy, commercialization priorities, and go-to-market plans.
• Collaborate with sales enablement and marketing teams to develop training materials, presentations, proposal content, campaigns, and thought leadership aligned to offering strategy.
• Partner with delivery and account management teams to identify measurable client outcomes, develop case studies, and ensure market-facing messaging accurately reflects delivery capabilities.
• Coordinate cross-functional stakeholders while managing multiple priorities and translating strategic objectives into actionable commercialization plans.
• Analyze commercialization metrics, pipeline performance, sales engagement, and client feedback to continuously improve positioning, packaging, and go-to-market execution.

Requirements

• Relevant degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred. MBA or other relevant advanced degree preferred.
• 5 or more years of relevant experience required.
• Experience in B2B solutions, services, portfolio, or product marketing supporting professional services, consulting, advisory services, managed services, data and analytics services, or other complex enterprise solutions required.
• Demonstrated experience packaging and positioning complex capabilities into differentiated, commercially compelling offerings.
• Experience developing and executing go-to-market strategies that drive measurable business results.
• Strong analytical, strategic thinking, storytelling, positioning, and communication skills.
• Ability to collaborate across delivery, sales, account management, marketing, and business leaders while influencing without direct authority.
• Healthcare or life sciences industry experience preferred.
• Willingness to travel.