Senior Product Marketing Manager - SMD

Responsibilities

• Define Microsoft's positioning for SMB: what sets our approach apart, how SMBs should get started and grow with AI, and where our products are headed.
• Partner closely with inbound product marketing so the SMB narrative reflects and furthers our business priorities and product strategy.
• Develop and refine the messaging framework for SMB, translating what Copilot and agents can do into plain language that helps owners decide where to start and what AI is worth to their business.
• Drive category development in AI for SMBs, establishing Microsoft as the leading voice and shaping what owners should expect from AI built for companies their size.
• Write and edit thought leadership for Microsoft's senior leaders on how SMBs put AI to work, including keynotes, newsletters, and blogs, in partnership with executive communications.
• Shape original research on how SMBs are adopting AI and what it lets them do that they couldn't before, drawing on evidence from customers, usage data, and research partners.
• Own the content strategy and editorial calendar for SMB, deciding what we publish, where, and when across blogs, web, research, social, and events, and finding the customer stories that bring it to life.
• Create go-to-market and sales enablement content, from launch narratives for flagship moments such as Microsoft Ignite to talk tracks and briefing documents that help field and partner teams lead credible conversations with SMB customers about value and cost.
• Lead analyst engagement for SMB with our analyst relations team: brief industry analysts, prepare spokespeople, and track how analysts, media, and competitors frame AI for SMBs to find the angles others miss.
• Embody our Culture  &  Values

Requirements

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Preferred

• Master's Degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field AND 3+ years of experience in business or journalism OR Bachelor's Degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field AND 5+ years of experience in business or journalism OR equivalent experience.
• 3+ years of professional writing experience as a journalist or editor, or as an in-house writer at a technology company or large enterprise, with a portfolio of published work.
• Background in the SMB market through substantial coursework or professional experience covering, working in, or marketing to these businesses.
• Experience reporting on or writing about SMBs, entrepreneurship, or technology, with published work that makes those topics accessible to a broad audience.
• Experience writing for or with senior executives, including speeches, bylines, or newsletters.
• Product marketing experience with SMB customers in software or cloud, including positioning, messaging, go-to-market, competitive analysis, or analyst relations.
• Working knowledge of how SMBs buy and adopt technology, including through partners and online channels.
• Comfort with quantitative analysis, from reading usage and adoption data to testing the assumptions behind a value estimate.
• Experience working across product, engineering, sales, and partner teams in a matrixed organization.