Responsibilities

• Own go-to-market strategy and messaging for a defined product line or category
• Drive a disciplined, ROI-oriented approach to launch planning and budget management within the category
• Shape category-level narrative and positioning consistent with the global messaging architecture
• Guide and support regional teams in executing launch plans effectively
• Mentor and provide guidance to product marketing managers and cross-functional partners
• Define and execute go-to-market strategy for major launches and line extensions within an assigned category
• Own positioning, messaging, and value propositions for the category, ensuring alignment with the global narrative
• Manage and report on launch budgets, balancing investment against growth objectives
• Review launch plans for scale, clarity, and expected return on investment, providing guidance to junior marketers
• Translate consumer and competitive insights into differentiated positioning recommendations

Requirements

• 7-10 years of experience in product marketing, ideally within a global technology or consumer electronics environment
• Experience owning go-to-market strategy for a product line or category
• Exposure to managing product launch budgets and investment decisions
• Strong understanding of eCommerce, including Amazon and digital retail ecosystems
• Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
• Experience mentoring or informally leading junior marketers
• Strong expertise in product positioning, storytelling, and go-to-market execution
• Data-driven mindset with a strong focus on performance and outcomes