Responsibilities

• Define and execute go-to-market strategy for major launches and line extensions within an assigned category
• Own positioning, messaging, and value propositions for the category, ensuring alignment with the global narrative
• Manage and report on launch budgets, balancing investment against growth objectives
• Review launch plans for scale, clarity, and expected return on investment, providing guidance to junior marketers
• Translate consumer and competitive insights into differentiated positioning recommendations
• Partner with Product Management, Brand & Creative, Growth/Revenue, and Marketing Operations on integrated launch plans
• Collaborate with regional commercial leaders to ensure effective local execution
• Mentor and support product marketing managers, contributing to team development and best practices
• Define and track KPIs and OKRs for launches within the category, evaluating performance against investment and outcomes

Requirements

• 7-10 years of experience in product marketing, ideally within a global technology or consumer electronics environment
• Experience owning go-to-market strategy for a product line or category
• Exposure to managing product launch budgets and investment decisions
• Strong understanding of eCommerce, including Amazon and digital retail ecosystems
• Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
• Experience mentoring or informally leading junior marketers
• Strong expertise in product positioning, storytelling, and go-to-market execution
• Data-driven mindset with a strong focus on performance and outcomes