Senior Product Marketing Manager

Responsibilities

• Messaging, Positioning, & Marketing Strategy
• - Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences
• - Refine buyer personas, ideal customer profile, and customer segmentation
• - Partner with Demand to create and implement go to market strategies that effectively communicate benefits of Rhapsody solutions to our target audiences
• - Partner with Content to create key content that supports campaigns and external positioning, including blog posts, case studies and more
• - Be aware of how Rhapsody shows up in SEO and GEO, and inform this so that we continue to meet buyers where they are and, in their language,
• Market Insights, Go-to-Market Strategy, & Product Launch
• - Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies
• - Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate
• - Partner with Product and Commercial teams to launch new products, including positioning, packaging, pricing, and marketing strategy

Requirements

• 5+ years’ experience in one of the following areas: product marketing, strategy, product management, consulting, or other highly cross-functional roles.
• B2b experience is required
• Healthcare technology experience is preferred
• Ability to work autonomously, take ownership of priorities, and drive initiatives forward with minimal oversight.
• Comfort working in a fast-paced environment, adapting to shifting priorities, and managing multiple initiatives simultaneously.
• Excellent communication and collaboration skills - skilled in presentation development that connects concepts in a way that helps audiences “get it.”
• Genuine interest in the commercial mechanics of the business including how positioning, packaging, and messaging choices show up in win rate, deal size, and ARR.
• Equally comfortable writing the first draft of a narrative and pressure-testing it with data, this is a hands-on role, not a strategy-and-hand-off one.
• Ability to partner cross-functionally with a range of internal stakeholders, and lead via influence.

Benefits

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities