Senior Product Marketing Manager (Remote)

USA (Remote)

$120K/yr – $155K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

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Job Summary

Owns market-facing storytelling and growth initiatives for their product portfolio, guiding strategy, go-to-market launches, and cross-functional collaboration with product, sales, and marketing to drive adoption and market leadership.

Own positioning and messaging aligned to growth goals.
Partner with product, sales, and marketing to deliver market-leading campaigns.

Job Description

Responsibilities

The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio.

Requirements

8+ years of work experience ideally in Product Marketing in SaaS.
Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes.
Ability to analyze market trends, customer needs, and competitive landscapes.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
Experience in mentoring and guiding junior team members.