Senior Product Marketing Manager at RapidSOS | USA | $135K/yr – $160K/yr

RapidSOS

Senior Product Marketing Manager

USA (Remote)

$135K/yr – $160K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own how RapidSOS speaks to public safety and enterprise buyers by defining GTM, shaping messaging, and building scalable AI-assisted content workflows that translate product depth into field-ready guidance.

GTM & Messaging: Define strategies and keep messaging current against a shifting competitive landscape.
Field Enablement & Storytelling: Create training, collateral, and templates that accelerate first-draft content and empower sales to win public safety opportunities.
Insights-driven Collaboration: Use field and customer feedback to steer product messaging and roadmap decisions.

Job Description

Go-to-Market Execution
- Define and execute go-to-market strategies for our public safety and enterprise software products.
- Develop positioning and messaging that resonate with public safety or enterprise professionals, emphasizing product value and differentiation.
- Track the competitive landscape and maintain a current point of view on how RapidSOS differentiates, translating that into positioning guidance the field can actually use in a sales conversation.
- Partner with Product and Engineering teams to understand product functionality and translate product functionality into field-ready language. Build the AI-assisted content workflows that keep that translation current as the product evolves.
Cross-Functional Collaboration
- Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
- Act as the voice of the customer within RapidSOS, advocating for public safety’s needs in product and marketing discussions.
- Influence product roadmap and marketing priorities by bringing a clear, evidence-backed point of view on what target customers and prospects need.
- Develop and evangelize AI workflows, prompt libraries, and content templates that expand what the broader PMM and GTM team can produce independently, reducing bottlenecks and raising the floor on output quality across the org
Field Enablement
- Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams, using AI-assisted workflows that reduce time-to-first-draft and keep materials current as messaging evolves.
- Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences.
Insights & Feedback Loops
- Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies, leveraging AI workflows to make processes more repeatable.
- Continuously refine product messaging and positioning based on data insights and real-world feedback.
This role covers the full scope of product marketing at RapidSOS. In practice, ownership will be divided across audiences and workstreams as the team grows, but the ideal candidate is someone who can operate across all of it and help us figure out where to specialize.

RapidSOS

3.5 Glassdoor

RapidSOS is the leading public safety AI company that unlocks mission-critical intelligence for first responders and security teams – enabling faster, smarter and more accurate emergency response. RapidSOS connects every device, agency, company and community in a network that defends against the unexpected.

Founded in 2012

New York, New York, USA

288 employees (12 in marketing)

www.rapidsos.com

64% recommend to a friend

90% CEO approval