Senior Product Marketing Manager

Responsibilities

• Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
• Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
• Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
• Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
• Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
• Collaborate closely with product management to influence strategy based on market feedback and customer needs.
• Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement.
• Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.

Requirements

• 6+ years of experience in product marketing
• Strong understanding of GTM strategy, product positioning, and messaging development
• Excellent storytelling, writing, and communication skills
• Proven ability to collaborate cross-functionally and influence without direct authority
• Comfort with data-driven decision-making and performance measurement
• Startup and/or direct to consumer experience

Benefits

• Health & Wellness : 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
• 401(k) : Retirement savings program to support your future
• Paid Time Off : Dedicated time to reset and recharge plus most federal holidays
• Parental Leave : Comprehensive leave policy for growing families
• Meals: Select meals covered throughout the week
• Fitness: Monthly movement stipend
• Equity & Career Growth : Early exercise eligibility and a strong focus on professional development
• Annual Compensation Reviews : Salary and equity refreshes based on performance
• Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return