Own and orchestrate Phare’s GTM strategy by turning market intelligence into aligned execution across product, sales, and marketing that drives demand and product-market fit.

• Market intelligence: build and maintain a systematic market intelligence program, including segmentation, TAM/SAM/SOM analysis, buyer persona research, and competitive benchmarking. Work with leadership to surface issues in segment reviews and translate insights into actionable strategies for sales, product, and executive leadership.
• Messaging and positioning: own and evolve the messaging framework for Phare, ensuring clarity, differentiation, and resonance of our value proposition across buyer personas (clinical, financial, IT). Partner with revenue cycle SMEs in Product, Operations and Product Marketing to balance technical accuracy with compelling storytelling in the form of sales presentations, case studies, and other internal and external efforts.
• Cross-functional orchestration: act as the connective tissue across product, sales, operations, customer experience, etc., to migrate strategic priorities into coordinated execution. Ensure launches, RFP responses, and thought-leadership initiatives are consistently aligned, timely, and impactful across stakeholders.
• Strategic partnership and program impact: Collaborate closely with leadership and marketing peers to develop thought-leadership content and support integrated marketing efforts (e.g., customer advocacy programs, KLAS, etc.). This includes working with performance marketing to drive demand campaigns and define and communicate success metrics and measure program effectiveness.
• GTM launches: drive full lifecycle GTM execution for Phare launches and reintroductions for E2E customers partnering with Product Marketing peers — from positioning and messaging to sales enablement, campaigns, and field activation.
• Know your product and your roadmap: collaborating with product team and internal SMEs to discuss product roadmap and integrate findings into launch/GTM strategy + playbook. Includes sharing market pains and driving back into product roadmap strategy.
• Proactive client communication and storytelling: develop proactive customer communication strategies and compelling case studies that showcase customer outcomes, innovations, and AI-enabled success stories to drive trust and market credibility.