Senior Product Marketing Manager

USA (Remote)

$160K/yr – $180K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the Welcome portfolio PMM from exploration to scale, turning roadmap into buyer narratives and revenue-ready assets.

  • Own end-to-end product marketing for Welcome solutions, including Prefill and Human Assurance
  • Define positioning and personas, then translate product roadmap into clear market narratives
  • Lead GTM planning and cross-functional execution with Product, Sales, Demand Gen, and Brand

Job Description

  • Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance and future solutions as they move from early exploration to product/market fit and scale
  • Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions
  • Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
  • Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases
  • Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
  • Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams
  • Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
  • Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
  • Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
  • Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
Prove logo

Prove

3.5 Glassdoor

Prove is the modern way for businesses to enable their customers to prove their identities. Prove offers phone-centric solutions that enable its customers to acquire new consumers and engage with their existing consumers by removing friction while bolstering security and enhancing consumer privacy & consumer choice. Prove's solutions are used by more than 1,000 businesses across diversified industries, including banks, financial services, healthcare, insurance, and e-commerce.With 1 billion+ consumer and small business identity tokens under continuous management, Prove’s Phone-Centric IdentityTM platform helps companies mitigate fraud while accelerating revenue and reducing operating costs across all channels. Prove’s omnichannel solutions are available in 195 countries.

Founded in 2008
New York, New York, USA
564 employees (53 in marketing)
63% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
40.7K
Monthly Google Ads Budget
$31.2K
Traffic Source Mix
Search
39.4%
Direct
49.2%
Referral
8.3%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~567

Marketing Team

Marketing Team Size
33 (6% of company)

Funding

Total Funding
$251M
Last Raise
$40M
Series Unknown, 2 years ago

Funding History

  • Oct 2023
    Series Unknown • $40M
  • Mar 2022
    Secondary Market
  • Jun 2020
    Series H • $100M

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