Senior Product Marketing Manager - Platform

San Francisco, CA (Hybrid)

$175K/yr – $230K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own go-to-market and enablement for AirOps, shaping positioning, launches, and cross-functional collaboration.

  • Own product enablement for Sales, Customer Success, Solutions Architecture, Services, and Partnerships.
  • Lead beta programs with Product and Solutions Architecture.

Job Description

Responsibilities

  • Develop clear positioning, messaging, value propositions, and competitive differentiation for the AirOps platform and its products, solutions, and services.
  • Partner with the Product and Services teams to design go-to-market strategy and execution for new solutions, services, and major feature launches—from positioning and audience definition through announcement and seller enablement.
  • Equip sellers to communicate the value of new and existing offerings, navigate complex enterprise buying conversations, and connect AirOps’ capabilities to customers’ strategic priorities.
  • Own product enablement for Sales, Customer Success, Solutions Architecture, Services, and Partnerships.
  • Partner with Product and Solutions Architecture to run beta programs. Determine when a beta program is needed, define its goals, audience, structure, and path to launch.
  • Create a clear portfolio narrative that helps customers and sellers understand how AirOps products, solutions, channels, and services work together. Define where each offering fits within the customer journey, including the problems it solves, and the audiences and use cases it serves.
  • Partner with Thought Leadership & Research to connect product launches and capabilities to broader market trends, customer priorities, and the evolving AI search category.
  • Own product and solutions pages on the AirOps website.

Requirements

  • 5+ years of experience in product marketing, ideally within a B2B software or platform company.
  • Proven experience marketing and selling to enterprise customers and understanding buying committees within a sales-led go-to-market motion
  • Proven experience leading cross-functional launches from strategy to execution
  • Deep experience developing positioning, messaging, value propositions, and differentiated product narratives.
  • Experience designing or running beta and early-access programs in close partnership with Product and technical customer-facing teams.
  • A strong writer and storyteller who can translate complex technical capabilities into clear, compelling customer value.
  • A highly collaborative partner who can bring Product, Data, Sales, Solutions Architecture, Services, and Marketing teams together around a shared go-to-market strategy.
  • Comfortable operating without a fixed roadmap or established playbook. You can create clarity as products, priorities, and the market evolve.
  • Balance of speed and rigor. You know when to step on the gas and be first to market, when thoughtfulness and thoroughness are key to winning, and how to do both when needed to make things happen.

Benefits

  • Equity in a fast-growing startup
  • Competitive benefits package tailored to your location
  • Flexible time off policy
  • Parental Leave
  • A fun-loving and (just a bit) nerdy team that loves to move fast!
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AirOps

AirOps helps brands get found - and stay found - in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems they need to win visibility across AI search and SEO with one durable advantage: quality content.

Founded in 2021
San Francisco, California, USA
90 employees (10 in marketing)

Salaries

Posted range

$175K/yr – $230K/yr

Taken straight from the job posting.

See all AirOps salaries

Marketing Team

Marketing Team Size
7 (8% of company)
Median Career Experience
10 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$22.5M
Last Raise
Series A, 1 years ago

Traffic Signals

Monthly Visitors
124.8K
Monthly Google Ads Budget
$7.9K
Traffic Source Mix
Search
42.9%
Direct
46.4%
Referral
7.6%
Social
2.2%
Paid
0.8%

Headcount Trend

Current headcount: ~90

Recent News

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Senior Product Marketing Manager - Platform

AirOps · San Francisco, CA · Hybrid