Responsibilities

• Own the go-to-market strategy for the Pindrop Pulse deepfake portfolio across Pulse for Meetings and Pulse for Calls, from positioning through pipeline.
• Lead ongoing product launch activities across Zoom, Microsoft Teams, and Webex ecosystems, including marketplace optimization, platform-specific messaging, and co-marketing opportunities.
• Build and maintain buyer persona documentation for enterprise decision-makers: CISO, CTO, Head of Talent Acquisition, CFO, VP Security, Chief Compliance Officer.
• Develop and maintain a full sales enablement suite: battle cards, pitch decks, demo scripts, objection guides, ROI frameworks, and use-case one-pagers for key verticals (financial services, technology, professional services, healthcare).
• Lead competitive intelligence for the deepfake detection and meeting security market.
• Build customer success stories and case studies quantifying outcomes.
• Partner with demand generation on campaigns to educate the market on the meeting deepfake threat and drive inbound interest.
• Contribute Pulse-specific research, data, and thought leadership angles to the quarterly Pindrop Magazine editorial plan, including leveraging proprietary data.
• Lead the pod for Pindrop Pulse's go-to-market motion.

Requirements

• 5-8 years of B2B SaaS product marketing experience, with demonstrated success launching or growing a product in an emerging or category-defining market.
• Experience marketing cybersecurity, identity verification, fraud prevention, or AI-driven security products to enterprise buyers.
• Proven ability to develop buyer personas and messaging for multiple stakeholder types — technical and non-technical — within a single deal.
• Strong writing and content skills across formats: product copy, case studies, executive briefs, email sequences, and thought leadership. Writing samples required.
• Experience building sales enablement materials that AEs and SDRs actively use — not assets that live in Notion.
• Experience working in a pod, squad, or agile marketing model with demand generation and sales.

Preferred

• Direct experience marketing to or within HR/talent acquisition, financial services, or enterprise risk functions — the primary use-case buyers for Pulse for Meetings.
• Familiarity with video collaboration platforms — Zoom, Microsoft Teams, Webex — as distribution or integration channels for enterprise software.
• Background in AI/ML or generative AI product marketing, particularly around synthetic media or identity risk.
• Experience with ABM platforms (DemandBase), Salesforce, and Marketo.
• Familiarity with the biometrics, liveness detection, or deepfake detection technology landscape.