Responsibilities

• Own positioning and messaging for key products and solutions
• Translate product capabilities and market insights into compelling narratives and go-to-market strategies
• Lead end-to-end product and feature launches, including moments of change such as repositioning and expansion into new markets
• Build high-impact sales enablement programs that improve field readiness and execution
• Partner with Sales and Customer Success to reinforce deal cycle best practices and improve win rates and velocity
• Develop scalable content and playbooks tailored to different audiences such as publishers, advertisers, and agencies
• Collaborate with Product to influence roadmap based on customer feedback, market trends, and competitive insights
• Partner with Marketing to drive demand through differentiated storytelling and campaigns
• Analyze performance data including pipeline, win rates, and adoption to refine go-to-market strategy and measure impact
• Advocate for the field by surfacing insights, gaps, and opportunities to leadership

Requirements

• 5 to 8+ years in Product Marketing, with AdTech experience required and enablement experience a plus
• Strong understanding of programmatic advertising, data platforms, identity, and measurement
• Proven ability to define positioning and messaging in complex, technical categories
• Experience leading cross-functional go-to-market initiatives and product launches
• Credibility with Sales and Customer Success teams, with a clear understanding of deal cycles, customer journeys, and commercial pressure
• Exceptional communication and storytelling skills, with the ability to translate complexity into clarity
• Experience with tools like Highspot, Gong, Salesforce, and analytics platforms
• Strong analytical mindset, comfortable using data to inform strategy and measure success
• Ability to influence cross-functional stakeholders, including Product and Commercial leadership
• Hands-on, proactive operator who can balance strategy with execution

Benefits

• In this together: As a full-time employee, you'll become a shareholder with stock options, sharing in our collective success.
• Family Comes First: Primary caregivers receive up to 6 months of fully paid leave and secondary caregivers receive 3 months of fully paid leave to bond with their little ones.
• Your Time, Your Way: Flexible hours let you fit work around your life, whether it's hitting the gym, meditating, or handling family needs.
• Upgraded Workspace: A $450 budget helps you create the perfect home office setup.
• Recharge & Refocus: Unlimited paid time off (with a minimum of 25 days + public holidays) ensures you get the rest you need.
• Grow with Us: Ongoing training and development opportunities fuel your career aspirations.
• Mental Health Matters: We prioritize your well-being with free access to TalkSpace, our mental health partner.
• Healthy & Happy: Comprehensive health, dental, and vision coverage keeps you and your family feeling your best. Choose a plan with 100% coverage for yourself, with options to cover your dependents at 75%.