Product Launch and Marketing Manager

USA (Remote)

$93K/yr - $115K/yr (Est.)Mid Level3+ years expFull time

Posted 5 hrs ago

Job Summary

Own the end-to-end change management program from framework to adoption measurement, with scalable documentation, communications, and enablement across product, operations, and claims.

  • Lead standardized change management framework
  • Build adoption dashboards and enable executives as change champions

Job Description

Responsibilities

  • Refine and execute a standardized change management framework for product and process changes, including documentation standards, championing and communication protocols, and measurement approaches.
  • Create clear, user-friendly documentation for internal changes, including SOPs, process guides, knowledge base articles, and quick reference materials tailored to different audiences (frontline adjusters, managers, directors).
  • Document and maintain a structured and organized change history that provides an accurate, reliable record of prior-state processes and current-state practices.
  • Develop and deliver structured, multi-channel communication strategies for change rollouts, including organization-wide and team-level announcements, champion training, FAQs, video tutorials, and training resources.
  • Design and execute pilot programs for broader changes, facilitating structured feedback, and running debriefs to capture lessons learned before broader rollout.
  • Build and maintain measurement frameworks and dashboards to track adoption, usage, and impact of changes, surfacing insights on what's working and what needs adjustment.
  • Partner with executives and managers to equip them as change champions and coaches, ensuring they understand, support, and actively reinforce changes with their teams through readiness sessions and ongoing enablement.
  • Collaborate with product, operations, and claims leadership to translate technical changes into clear user guidance and ensure changes are communicated effectively through all management channels.
  • Continuously improve change management approaches based on feedback and lessons learned, helping to foster Reserv’s ability to scale with agility.

Requirements

  • 3+ years of experience in a dedicated change management role, process transformation role, or similar positions in operations, training/enablement, or a related role with a focus on cross-functional rollouts in a remote environment.
  • Excellent organizational and project management skills, with the ability to manage deadlines across recurring workflows and coordinate with cross-functional partners.
  • Proven experience creating clear, concise documentation such as SOPs, process guides, training materials, or internal communications for operational or technical changes.
  • Strong written and verbal communication skills, including the ability to translate complex information into user-friendly guidance for diverse audiences.
  • Experience using business intelligence tools (e.g., Looker, Tableau, Power BI) to track metrics, analyze data, and report on adoption and impact.
  • Demonstrated ability to manage multiple concurrent projects and prioritize effectively in a fast-paced, evolving environment.
  • Strong attention to detail with a commitment to accuracy, consistency, and quality in all deliverables.
  • Demonstrated ability to maintain structured documentation that clearly captures updates, decisions, and historical context over time.
  • Comfort working in ambiguity and building processes from the ground up with minimal oversight.
  • Excited about Artificial Intelligence tools, with any sort of experience using them in a personal or professional context.

Benefits

  • Generous health-insurance package with nationwide coverage, vision, & dental
  • 401(k) retirement plan with employer matching
  • Competitive PTO policy – we want our employees fresh, healthy, happy, and energized!
  • Generous family leave policy after 8 months of continuous work
  • Work from anywhere to facilitate your work-life balance
  • Apple laptop, large second monitor, and other quality-of-life equipment you may want. Technology is something that should make your life easier, not harder!
Reserv logo

Reserv

4.1 Glassdoor

Reserv leverages modern systems and creates new cutting-edge solutions to optimize any P&C claim. From complex data ingestion to automated coverage decisioning to dynamic customer experiences, Reserv is building the claims experience of the future.

Founded in 2022
USA
455 employees
55% recommend to a friend

Salaries

SalaryGuide estimate

$93K/yr – $115K/yr

Modelled from 37 comparable roles.

See all Reserv salaries

Marketing Team

Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$68.1M
Last Raise
$25M
Series B, 10 months ago

Funding History

  • Jun 2025
    Series B • $25M
  • Jul 2023
    Series Unknown • $15.1M
  • Jul 2022
    Seed • $8M

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
27.8%
Direct
56.8%
Referral
8.2%
Social
5.6%
Paid
1.5%

Headcount Trend

Current headcount: ~455

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