Responsibilities

• Lead end-to-end go-to-market strategy and execution for Breeze Assistant, including positioning, messaging, launches, and ongoing commercialization.
• Define the customer-facing narrative for AI credits and usage-based monetization, helping customers understand value, consumption, and ROI.
• Partner closely with Product, Pricing, Engineering, Sales, Customer Success, and GTM Enablement to deliver coordinated product launches and adoption programs.
• Build messaging frameworks, demo narratives, playbooks, and customer-facing assets that enable field teams to confidently position Breeze Assistant.
• Own and evolve HubSpot’s AI Use Case Library, helping customers discover practical ways to solve marketing, sales, and service challenges with AI.
• Gather customer insights, competitive intelligence, product feedback, and market trends to continuously refine positioning and messaging.
• Develop scalable enablement programs that improve seller confidence, customer activation, and adoption of AI capabilities.
• Leverage AI-powered workflows to improve messaging development, content creation, competitive analysis, and operational efficiency.

Requirements

• 5+ years in Product Marketing or a related B2B SaaS go-to-market function.
• Proven success leading complex product launches involving multiple cross-functional stakeholders.
• Exceptional positioning, messaging, and storytelling skills, with the ability to translate technical AI concepts into clear customer value.
• Experience developing sales enablement content that improves field readiness and customer adoption.
• Strong executive communication, stakeholder management, and influence skills.
• Experience partnering closely with Product Management, Pricing, Sales, and Customer Success teams.
• Comfort operating in fast-moving, ambiguous environments where priorities evolve quickly.
• Experience using AI tools to improve content creation, research, analysis, or operational scale.

Preferred

• Experience marketing AI-powered products or platform capabilities.
• Familiarity with usage-based, consumption-based, or credits-based pricing models.
• Experience supporting platform or ecosystem product launches that span multiple product teams.
• Experience building product narratives that connect multiple products into a unified platform story.
• Background supporting enterprise SaaS or product-led growth motions.