Company overview

Permutive is the predictive collaboration platform enabling Walled Garden outcomes on the Open Internet. With Permutive, publishers can maximize media effectiveness using all signals and intelligent workflows, while agencies can streamline and scale premium publisher audience targeting, driving strong return on media spend. Today, 60% of enterprise media companies globally trust Permutive to help shape the future of digital advertising.In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers.Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
Founded in 2016
London, England, GBR
107 employees (5 in marketing)
65% recommend to a friend
55% positive business outlook

Salaries

Typical salary range

$165,000 – $175,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -3.6% year over year

Funding

Total funding

$105M

Last raise

$75M

Series C, 4 years ago

Funding history

Nov 2021

Series C Permutive · $75M

Jul 2020

Series B Permutive · $18.5M

Jan 2018

Series A Permutive · $10M

May 2015

Seed Round Permutive · $1.4M

Aug 2014

Seed Round Permutive · $120K

Apr 2014

Non Equity Assistance Permutive

Audience

Monthly website visitors
21.1K
Month over month-6.8%
Quarter over quarter-0.2%
Top sourceDirect (46.9%)
Ad budget per month$459.2
Average search rank40.5
Traffic source mix
Direct
46.9%
Search
35.9%
Referral
10.2%
Social
4.3%
Paid referral
2.2%

LinkedIn followers

Follower count and growth

Total followers

10.9K

12-mo growth

+12.1%

Monthly growth

+1.5%

News

Links