Responsibilities

• Establish a structured customer feedback loop across end users, channel partners, Sales, Product, Marketing, Channel Marketing, Market Development, fulfillment, and support teams.
• Identify recurring customer questions, objections, service expectations, product-selection challenges, and buying criteria across K-12 Education, Healthcare, and other priority market audiences.
• Translate customer and market insight into improved positioning, product and service content, buyer guides, comparison tools, FAQs, sales resources, and partner-ready materials.
• Develop and maintain practical buyer personas and buying journeys for priority audiences across K-12 Education, Healthcare, and future market opportunities.
• Document key audience needs, decision criteria, questions, and objections, and apply those insights to positioning, content planning, sales tools, and launch priorities.
• Own positioning, value propositions, and messaging frameworks across K-12 Education, Healthcare, and other priority market product lines and related service offerings.
• Translate product features, service capabilities, customer needs, and market requirements into clear use cases, buying reasons, and differentiation points.
• Develop messaging that supports expansion across Healthcare and other priority markets while strengthening and modernizing K-12 Education product and service marketing.
• Maintain consistent product and solution messaging across web content, collateral, presentations, launch materials, syndication platforms, and partner-ready resources.
• Partner with Market Development to translate market-specific insights into product messaging, sales tools, launch resources, and digital content.

Requirements

• Experience gathering and applying insight from customers, channel partners, sales teams, or market research.
• Ability to use customer, channel, website, and content-performance data to identify priorities and improve the customer experience.
• Demonstrated ability to develop product positioning, messaging, and customer-facing content.
• Three or more years of experience in B2B product marketing, product content, content marketing, or a closely related role.
• Portfolio examples that may include product pages, datasheets, buyer guides, messaging frameworks, or sales-enablement tools.
• Experience working in a CMS, product-information, syndication, or digital-commerce environment.
• Working knowledge of SEO and how answer engines and AI-assisted search influence product-content structure, customer discovery, and discoverability.
• Experience working with HubSpot marketplace web platforms or similar tools.
• Strong writing, editing, prioritization, and cross-functional project-management skills.

Preferred

• Understanding of institutional buyers, procurement processes, reseller channels, customer decision paths, or commercial audio use cases.
• Experience in education, healthcare, audio, technology, durable goods, or another channel-driven B2B market.
• Familiarity with product-content syndication or product-information platforms such as Etilize or 1WorldSync. Experience using AI-assisted research, content-development, and content-optimization workflows.