Responsibilities

• Positioning, Messaging & Master Narrative
• Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products.
• Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
• Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.
• End-to-End Go-to-Market Execution
• Lead Scaleable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions.
• Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion.
• Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.
• Revenue Partnership & Sales Enablement
• Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks.
• Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies.
• Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.
• Market Insights & Competitive Intelligence
• Build Market and Competitive Expertise: Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors.
• AI-Driven Workflows: Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights.
• Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.