Senior Product Marketing Manager, Payments

USA (Remote)

$129K/yr – $201K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own AI product marketing from positioning to GTM execution, pricing, and launches while turning AI capabilities into clear customer value and alignment across teams.

  • Go-to-market ownership: craft messaging and demand programs for AI features that move buyers and users along the adoption path.
  • Pricing and packaging: partner with Product, Finance, and CS to set market-aligned models grounded in research and competitive insight.
  • Cross-functional launches and frameworks: drive launches, measure impact, and codify repeatable planning for product marketing initiatives.

Job Description

Responsibilities - Lead go-to-market strategy and execution for AI-powered products and features — translate complex AI capabilities into compelling, customer-centric value propositions that drive understanding, adoption, and trust. - Drive pricing and packaging strategy — partner with Product, Finance, and CS to evaluate, propose, and refine how Jane's products are packaged and priced, grounded in customer research, competitive analysis, and willingness-to-pay insights. - Strengthen Jane's market positioning through insight-driven messaging and go-to-market plans, grounded in deep understanding of customer needs, workflows, and market dynamics. - Lead cross-functional launch programs that improve product adoption, accelerate revenue, and deliver clear, measurable business results. - Translate customer and market insights into action — synthesize qualitative and quantitative data to influence product direction, roadmap priorities, and commercial strategy. - Build alignment across Product, Sales, Customer Support, and Marketing by communicating strategy, customer insights, and priorities with clarity. - Introduce repeatable frameworks that improve how we plan, execute, and measure product marketing initiatives. - Represent Jane at key market events, conferences, and industry forums Requirements - 5+ years in Product Marketing or a related role with experience leading cross-functional, high-impact programs. - Experience marketing AI, ML, or technology-forward products. - Strong foundation in platform-level messaging and positioning. - Hands-on experience with pricing and packaging. - Demonstrated ability to develop clear positioning, messaging, and go-to-market strategies for complex products in competitive markets. - Strong communication and storytelling skills. - Strong analytical and project management skills with a track record of delivering measurable business results. Benefits - We also offer a comprehensive benefits package
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Jane App

Jane is an all-in-one health and wellness practice management platform designed to be helpful to you, no matter how or where you practice. Available online and on any device, Jane offers branded online booking, beautiful scheduling, insurance management, customizable charting, online intake forms, patient reminders, integrated payment processing, online appointments (telehealth) and more!

Founded in 2012
North Vancouver, British Columbia, CAN
707 employees (71 in marketing)