Senior Product Marketing Manager

Responsibilities

• Own positioning, messaging, and GTM strategy for IDIRA Identity offerings.
• Partner with Product Management to shape market strategy and product vision.
• Translate technical capabilities into clear, compelling customer value.
• Lead product launches, releases, and cross-functional GTM execution.
• Create high-impact content, including blogs, briefs, decks, videos, and sales tools.
• Enable sales and field teams with messaging, competitive guidance, and training.
• Serve as the go-to expert for customers, analysts, sales, and marketing teams.
• Represent Palo Alto Networks at customer meetings, webinars, and industry events.
• Track market trends and competitors across Identity and Identity Security.

Requirements

• Minimum of 5 years of experience in product marketing, preferably in cybersecurity or B2B SaaS.
• Proven track record of developing GTM strategies and executing successful product launches.
• Strong ability to translate complex technical concepts into clear, compelling messaging.
• Excellent written and verbal communication skills, with experience presenting to diverse audiences.

Preferred

• Experience specifically within the Identity and Access Management (IAM) or Identity Threat Detection and Response (ITDR) space.
• Demonstrated ability to collaborate effectively with cross-functional teams, including Product Management and Sales.
• Strong analytical skills to track market trends and competitive landscapes.