Responsibilities

• Define target customers, differentiate and position Omada's multi-condition platform which treats diabetes, hypertension, pre-diabetes, musculoskeletal issues, and GLP-1 management and clearly communicate our products' value to customers through a range of content
• Define the value proposition for target buyers, develop marketing strategies, create selling tools and external content, and lead product launches
• Synthesize customer feedback and surface insights from market trends to inform both our downstream go-to-market model and our upstream product roadmap priorities
• Craft and execute activation plans for key audiences, guide messaging and positioning across channels, and measure performance to refine approach and impact
• Act as the voice of the market, ensure our content, campaigns, and product narratives resonate with customers, partners, and influencers — driving awareness, adoption, and growth across our B2B ecosystem
• Be the voice of the customer for product and commercial teams, using insights surfaced from live sales calls, market research, performance data, and clinical outcomes
• Shape go-to-market strategy and product roadmaps based on market gaps, competitive intelligence, and customer and member needs
• Clearly understand and articulate our competitive position in each product vertical to empower sales effectiveness
• Define our position and messaging for a range of business buyer audiences; amplify your impact by educating and inspiring peers and stakeholders to speak with one voice
• Bring Omada's data, solutions, and core competencies to life with clear, compelling, and engaging assets for campaigns and selling conversations

Requirements

• 8+ years experience in product marketing or related marketing discipline
• Focus on B2B technology preferred, with healthcare industry experience a plus
• Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights
• Ability to make decisions with incomplete information and manage projects amidst ambiguity in a high-growth environment
• Successful track record of developing competitive, insight-driven product narratives translating features into buyer and end user benefits
• Excellent ability to communicate, collaborate, and influence cross-functionally across all levels of management
• Understands line of business strategy and goals and drives marketing initiatives to meet those objectives
• Proven ability to create a variety of internal and external content, including sales playbooks, slide presentations, and technical thought leadership
• Attention to detail, commitment to excellence, and ability to lead multiple projects simultaneously is a must
• Data and results-driven; expert in best practices for B2B proof points

Nice To Have

• Healthcare industry experience
• Digital health experience is desired
• Experience building convincing buyer personas and insights in a remote-first environment

Benefits

• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions