Responsibilities

• Define target customers, differentiate and position Omada’s multi-condition platform which treats diabetes, hypertension, pre-diabetes, musculoskeletal issues, and GLP-1 management and clearly communicate our products’ value to customers through a range of content.
• Be a cross-functional operator adept at influencing and consensus building across product, clinical, sales, and customer success stakeholders; define the value proposition for target buyers, develop marketing strategies, create selling tools and external content, and lead product launches.
• Synthesize customer feedback and surface insights from market trends to inform both our downstream go-to-market model and our upstream product roadmap priorities.
• Craft and execute activation plans for key audiences, guide messaging and positioning across channels, and measure performance to refine approach and impact.
• Act as the voice of the market, ensuring our content, campaigns, and product narratives resonate with customers, partners, and influencers — driving awareness, adoption, and growth across our B2B ecosystem.
• Stay on top of technology, health, and competitive trends; translate them into POVs that help product and sales teams stay ahead of the curve.
• Digital health experience is desired, but not required

Requirements

• 8+ years experience in product marketing or related marketing discipline
• Focus on B2B technology preferred, with healthcare industry experience a plus
• Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights
• Ability to make decisions with incomplete information and manage projects amidst ambiguity in a high-growth environment
• Successful track record of developing competitive, insight-driven product narratives translating features into buyer and end user benefits
• Excellent ability to communicate, collaborate, and influence cross-functionally across all levels of management
• Understands line of business strategy and goals and drives marketing initiatives to meet those objectives
• Proven ability to create a variety of internal and external content, including sales playbooks, slide presentations, and technical thought leadership
• Attention to detail, commitment to excellence, and ability to lead multiple projects simultaneously is a must
• Data and results-driven; expert in best practices for B2B proof points
• Adept at building strong professional relationships in a remote-first environment

Preferred

• Digital health experience is desired, but not required

Benefits

• Competitive salary with generous annual cash bonus
• Equity grants
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions
• ...and more!